Endgame has undergone a massive rebranding effort that includes the incorporation of a new tagline ("Automate the Hunt") to coincide with the launch of the COP platform in 2016. The UX team worked directly with the marketing team to reimagine the website, collateral, booth design and even branding colors and fonts
EAB Application Redesign
The Education Advisory Board underwent a re-branding effort which included the products created for the Advisors and the Students. Because the advisor product already had several thousand users across 120 schools, it was imperative that the roll-out be organized around the academic calendar and the functions that advisors were using at key points during the semester. Several examples are illustrated below.
EAB On-Campus Marketing
Design goes beyond the internal / stakeholder marketing materials and product into the realm of on-campus, co-branded university voice, tone and look. Students have very limited attention spans yet they still need a quick reference guide to getting started with our app. Brochureware and product design played a big part in getting students to check out the application in its very early stages.
When the Advisory Board Company purchased Active Strategy in 2013, there was a need to expand our brand to encompass both a desktop application and a mobile, workflow application, used in high-stress environments-hospitals. The team began by incorporating the ABC brand, then we worked to re-architect the information in both the administrative desktop analytics product as well as the nursing application that floor staff could use to quickly perform both rounding activities as well as service recovery requests.